Whаt  is  Internet  Mаrketing - Whо  Саn  Dо  It?

Yоu hаve heаrd the term bаndied аbоut а  lоt.  Yоu hаve рrоbаbly reаdа  lоt 

аbоut  it tоо.  Рeорle sрeаk аbоut it  аs  thоugh it  is  the best business 

орроrtunity in  the  wоrld  tоdаy.  But,  whаt’s the reаl dорe?  Is 

it  reаlly аs gооd  аs  it is  mаde оut tо be? Yоu  must hаve reаlized  

–  we  аre  sрeаking  аbоut  INTERNET MАRKETING.

Tо  understаnd  whether  Internet  mаrketing  reаlly  hаs  whаt  it

рurроrts  tо  hаve,  yоu  first  need tо understаnd whаt the соnсeрt 

 is  аll

аbоut.  Let us mаke оur stаrt here.

What is Internet Marketing?

In a very broad sense, any method that helps you make money out of

the Internet by publicizing a product for sale is Internet marketing. If

you have a software application, for example, and you sell it on the

Internet to make money, then what you are doing is Internet

marketing.

It is not necessary that the product should be yours. There are many

ways in which you can acquire products from others. Getting resell

rights to products is one way in which you do this. Becoming an

affiliate for some website that is selling a product is another way to do

the definition of Internet marketing. Affiliate marketing is a subset of

Internet marketing.

Of course, there is a lot more to Internet marketing than meets the

eye. It is not as simple as this definition suggests. There are several

tactics and strategies that you must use, different ways in which you

can go through Internet marketing, and many different levels at

which this works. This eBook will help slowly unfurl these various

layers and try to understand the various aspects 

involved in it. Who is Internet Marketing Meant for? You will be

 surprised to read this – anybody and everybody that has a

computer with a reliable Internet connection can enter into Internet

marketing. There are no qualifications or, in most cases, eligibilities

needed here. If you think investment could be a problem, then you

are mistaken there too. In most Internet marketing ventures, you

won’t need an investment at all. In most others, if you have about

$100 floating in an online account, it would more than cover your

initial expenses.

And you don’t even need a mentor. Most people who are successful in

Internet marketing today have been self-starters and even selflearners. 

You could do it too. This eBook and other similar resources

can help you unleash the potential of Internet marketing.

So, read on. There’s a lot more to be learned and understood before

you make the start in this grand opportunity.

Who is Internet Marketing Meant for?

You will be surprised to read this – anybody and everybody that has a

computer with a reliable Internet connection can enter into Internet

marketing. There are no qualifications or, in most cases, eligibilities

needed here. If you think investment could be a problem, then you

are mistaken there too. In most Internet marketing ventures, you

won’t need an investment at all. In most others, if you have about

$100 floating in an online account, it would more than cover your

initial expenses.

And you don’t even need a mentor. Most people who are successful in

Internet marketing today have been self-starters and even selflearners. 

You could do it too. This eBook and other similar resources

can help you unleash the potential of Internet marketing.

So, read on. There’s a lot more to be learned and understood before

you make the start in this grand opportunity.

Concepts of Web Traffic – Why Internet Marketing
Cannot Do without It

One of the most important terms that you will repeatedly come across

when you are dealing with Internet marketing is ‘traffic’. Basically it

means the number of visitors that arrive at a particular site. When a 

website says that it has traffic of a million per month, then it means

that a million people visit that particular website each month.

But then there are some things that you should understand as an

Internet marketer. We consider some of these aspects here:-

1. Traffic, per se, is not useful to the Internet marketer. It is the

unique traffic that counts. You might have traffic of a

hundred thousand, but if 90% of them are your regular

visitors, then you haven’t gained anything new. In that case,

your meaningful traffic that spells your progress is just the

10% of new people that you have obtained.

2. Again, the people that click on your website link are hardly of

any use to you. For making your business a success, you need

these people to take some specific action. You need them to

download an eBook, subscribe on your website or pay and

buy a product, etc. Simple surfers don’t do much for your

website.

Hot and Cold Traffic

The concept of hot and cold traffic will soon become very important

to you. Simply put, people who just arrive on your website and go

away doing nothing are cold traffic. It is on no use to you. On the

other hand, the people who come on your website and take some

action that you want them to take constitute hot traffic. Needless to

say, it is hot traffic that you should be striving for.

The cold traffic is that which you have achieved from simple

untargeted methods such as Google searches. These people have

probably got your website when they were looking for a particular

keyword on Google. They did not have any inclination to visit your

website particularly, it just turned up. They visited your website

without any expectation. You should not expect them to take any

action either. The conversion rate of these people is very low.

Hot traffic comes on your website through some targeted methods.

They might have arrived because of some of your efforts such as

blogging or article marketing, which we shall discuss later. Naturally,

these are the people who mean the most for you in terms of business

prospects. They come to your website with some expectations, so you

can hope for some business from them too.

Monetizing the Traffic

Traffic is important, and we shall see methods in which you can bring

in the traffic to your website, but what are the basic things you will

need to begin monetizing this traffic? Monetizing means converting

your traffic into money. You have to make some efforts not just in

bringing in people to your website, but you have to also make sure

that you make money off these people. Here we see what it takes.